Any gala event is incomplete without bright lights, delicious food, and good company. The management teams of several brands organize corporate events to launch or promote a product. But what are the best dates to organize an event?
An event brings together several powerful and recognized people from all over the world. You cannot choose just any random date. The date of the event should align with everyone’s schedule.
There are three hundred and sixty-five days to choose from, yet choosing one might prove a daunting task. You will have to consider everyone’s availability before finalizing any date. If you have an event to plan and are confused about choosing the perfect date for it, read this article.
1. Give Yourself Sufficient Time
Planning is the backbone of any event. Also, corporate events are the platforms used for the public promotion of any product or service. It would be best if you gave yourself a lot of time to plan for the event. Please select the date in such a way that it leaves you with ample time to plan the promotion of your product and execute it perfectly. Please stick to your aim behind conducting this event and focus on ways to make it successful.
2. Avoid Vacations
Most people utilize vacations period for family outings and to go on trips. Asking them to be available during the vacation period will not create a good impression on people.
A vacation is the only chance people get to bond with their families. They will not sacrifice their special family time for the sake of any event. So, as an organizer, you should not plan an event on vacation dates.
3. Know Your Audience’s Preference
The organizers should think of the people who would attend the event before fixing the date. People working in the B2B sector would find it more convenient to attend a function between Monday and Saturday. On the contrary, people working in the B2C sector prefer to attend functions during weekends.
4. Other Events
Look out for elections and other political processes. Do not conduct any corporate function on those dates. Political events might call for riots. So, it will not be feasible for people to attend your event on these dates.
Political events also get the undivided importance of the media. So, the events organized during any political event will not get any media coverage. Also, only a handful of people will attend your event, and it will fail to serve its purpose.
5. Transport Facilities
Planned maintenance works, political processions, and strikes are major disruptions to public services. People will not take the risk to attend any function amidst a strike. It is not easy to travel to any destination during any political procession.
Such disruptions are announced well in advance. As an organizer, you should look out for these dates. No functions should be organized on days when strikes or planned maintenance works are scheduled.
It is also important to check if any public service disruptions are scheduled based on such functions. The media will then only cover public services. So, your functions will not receive any media coverage.
6. Check Working Hours
It is important to keep the public sector’s working hours in mind while arranging the function. In case a music festival or some other fests are taking place during the weekdays, it is better to organize the function during the weekend.
Otherwise, a chunk of the population will be divided between the fest and the function. The function needs to be organized, keeping the working hours in mind, to ensure maximum participation. It is only then that it will call for the undivided attention of the media.
7. Keep An Eye On The Rivals
It is important to know when your business rivals are hosting their functions. If two business functions clash, the attention of the media and the customers will be divided. So, it is better to organize a function when the rivals are not hosting anything.
As an organizer, you need to chalk out all the functions of the competitors in a calendar. Circle the date and write the name of the event alongside it.
8. Find Out About Awareness Days
Nowadays, most organizers base their functions on a particular theme. In such cases, they need to host their functions on an awareness day, which matches the theme.
Traditional media publicizes such awareness days, and the functions held on such dates easily get media exposure. You can use the reverse technique as well. Say, you need to organize a function in the upcoming month. Then, keep track of the awareness days of that month and align your function’s theme accordingly. Use social media hashtags for such awareness days to promote your function.
9. Check Whether Vendor And Venue Are Available
Many organizers have a particular venue in mind for a function. It is important to choose a date when the chosen venue will be available. Also, ensure that the chosen venue is within reach of the chief guests. Also, check the availability of the vendors. Avoid the dates on which they will have a peak demand.
10. Check The Weather
The weather conditions are of utmost importance. Even if the function is organized indoors, you cannot expect people to wade through a waterlogged area to attend any function. As a result, you must follow the weather updates closely. Also, the seasons need to be kept in mind. Any function is a strict no-no during the heavy monsoons.
The date plays an important role in the success of any event. Once you have chosen the date, start looking for a partner to accompany you. As per escortrankings.uk; escorts make the perfect partners for these corporate events. These stunning ladies are well versed in social skills. Also, make it a point not to change the date of the event more than once. It will create a bad impression on the guests.