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41 Exceptionally Beautiful Product Packagings That Will Steal Your Heart

These product packagings are so innovative and creative that you won’t believe your eyes. So gear up for a treat because these products are winners!

1. Gnome Bread Packaging


2. Note


Choosing plastic wrap for non-perishable is often a choice that is unjustifiable for the real needs of the product. To address this problem, Corinne Pant looked at the real needs of electronic parts packaging. In a poetic and very functional gesture, it shows us once again that “less is more”.

3. Caffeinated Energy Drink

4. Anti-Theft Lunch Bags


An effective way to ward off lunch snatchers! A molded bread designed anti-theft lunch boxes.

5. Royal Tea Bags


A completely different and funny aspect of tea bags you’d ever never imagined!

6. Kleenex


A professional designer appreciates something that is attractive, surprising, new, simple and devoid of useless information. The Kleenex “slice of summer” boast all of this at once. This packaging shows great maturity, because the consumer is not bombarded with information that he neither really needs nor wants.

7. Blush Matches


Matches with a striking strip right on the panty. It just feels great to “light your fire”.

8. Butter! Better!


Whenever we eat bread, at the picnic, in the cafe or airplane, we usually use disposable butter. I replaced its ordinary container lid with a wooden, knife shaped one. This way butter can be easily and quickly spread. Butter has 4 flavors which allow the user to make a choice, just as he would chose his favorite ice-cream. This container is not only easy and fast to use but also it makes daily routine of spreading butter more fun and exciting.”

9. Nike Stadium Shoe Box


Who knew throwing a shoe box would become so difficult after Nike came up with this awesome football stadium themed shoe box design.

10. Porkinson


The flamboyant bowtie design embodies Parkinson’s quintessentially English personality while providing great standout and navigation on shelf. ‘The bowtie leapt out as a strong symbol of English exuberance and class. It also offered a vast array of colour and pattern to enjoy.

11. Creative Japanese Pastry Packaging


Creative product packaging idea from Japan. According to one Internet commenter “the packaging says “Black melon bread.” More like a pastry snack out of a vending machine than just a cookie.”

12. Waterproof Watches Sold in Bags of Water


“We believe in what we can see: the maximum transparency of the packaging design shows the absolute confidence we have in our product. That’s why we submit the Festina Profunda to quality control directly at the point of sale: the watch is presented in a transparent bag filled with distilled water. In subjecting it to this visible test of endurance we can convince the customers of the watch’s outstanding quality.” – Scholz & Friends

13. Honey Packaging for Klein Constantia Farm

Designer: Terence Kitching at At Pace design and Communication

The small white box resembles a bee have box with embossed ridges to denote planks of wood & nails. The famous Klein Constantia crest is gold foiled on the front of the box below the diecut slit that has one bee on its way into the box inviting you to open the packaging. The box opens to reveal a, bee covered, honey comb pattern as well as small diecut bees packaged inside each box.

14. Ford Ranger Extreme: Matchbox

Advertising Agency: JWT, Kuala Lumpur, Malaysia

A matchbox with an edge : New Ranger Extreme with extendable cargo bed. Innovative Indeed!

15. Smirnoff Caipiroska


To launch the new formula of the flavors of Smirnoff Caipiroska, the Brazilian drink that is popular worldwide, design agency JWT created bottles with the texture of the fruit for the flavors lemon, passion fruit and berries and a diagonal perforation, so that consumers could feel the unique experience of peeling a drink made of fruit.

16. Anti-Smoking Pack


Designed to create fear among smokers – a pack of cigarettes in a coffin shaped box coz you know where you’re headed to when you smoke!

17. Cole & Weber United: Holiday Log


“What better holiday moment than settling in with a bottle of wine and a warm ?re in those cold, long months? We took logs of fresh pine and milled them to hold a wine bottle and a box of customized matches. Inside the log was a cheerful greeting and instructions on how to properly enjoy the gifts. Not only did we create a great shipping container for the wine, but that container was the backdrop for a great holiday experience that could last beyond its opening.” – Cole & Weber United, Seattle, USA

18. Guggle Bum


Packaging design for a fun and twisted bubble gum brand. Beneath the cutesy exterior lies an unexpected twist: removing the outer box reveals the skeleton of each “bum”.

19. Medicom Pharma: Target Heavy Food


The aim was to show the affected people that (plant-based) Nobilin has the power to aid digestion.

20. Six Feet Under DVD Box


A very creative way to sell DVD boxes..Cool and green!

21. Parmesan Pencils


“Take the Parmesan Pencil, sharpen it using the enclosed sharpener, and you have delicious, fresh Parmesan cheese on your meal. There couldn’t be an easier way to decorate your pasta & co. And the packaging also plays a central role: Using a scale on the pens and on the back of the packaging, it’s not only easy to tell how much grated Parmesan Pencil you need for each dish, you can even see how many calories each serving contains. So kitchen craftsmen have everything perfectly under control.” – Kolle Rebbe / KOREFE, Hamburg, Germany

22. Saliami Postmodern CD


This is the CD package design of Lithuanian musician SHIDLAS, album named “Saliami Postmodern”. The CD is vacuumed like real salami and the sticker with contents is like it would be from meat shop.

23. Heresod T-Shirts


Heresod created a new line of t-shirts that are sold in simple & distinctive packaging that resemble the packaging of food found in gourmet supermarkets. For example, a ‘pork’ t-shirt is sold in the Styrofoam deli packaging used in the butcher’s section of a supermarket. All the t-shirts in the product line are uniquely packaged to make their products more eye-catching and to create a fun & novel shopping experiences for consumers.The unique packaging created instant brand recognition amongst consumers which generated large volumes of word-of-mouth advertising.

24. Gloji Juice


The unusual light bulb shaped bottle is a nice reference to the energy-giving properties of the drink.

25. NYC Spaghetti


“I created this spaghetti packaging for a university project last year. The brief was to package one of 5 difficult items i.e. eggs, a rose, custard powder, spaghetti or marbles. I chose spaghetti.” – Alex Creamer

26. Expiry Date Milk Cartons


You never have to experience sour milk again!

27. Coca-Cola Cups


28. Flower Pills


What better to make eating pills less sad and more appealing to the eyes than these flower pills.

29. “City Harvest” – Empty Stomach Bag


“The benefit of City Harvest is demonstrated as the empty stomach bags are filled with food. The bags are supplied to supermarkets, grocery stores, etc.” – Andy Winner and One Show Merit

30. Break Fast


A kind of taste pack for oatmeal. This package contains the right amount of oatmeal with added sugar and salt. You break your BREAK FAST pack over a bowl, add water and cook in the microwave. Then you can tentatively serve with cold milk. The idea is to target a new audience that otherwise would not eat oatmeal, but also to those who are usually in a hurry in the morning and tend to skip today’s most important meal, breakfast. Break it fast and have a BREAK FAST!

31. Gortz 17 Shoelace Box


To boost the sales of a stylish shoe that’s already a cult product, Kempertrautmann agency created new packaging that made the brand even more desirable in terms of look and functionality.

32. CD Bakery


It may seem like a loaf of bread, but stacking your CD’s was never this different and stylish.

33. Kirei Towel


“Towel’s purpose is to clean. To expand its strength, the towel is packaged in a pencil, acting as the “eraser” as part of the pencil. They can be sold as individuals or as a pack of colourful pencil crayons! Let’s erase the blemishes on your face!” – Hannah Jor

34. The Tulip


Wine Innovations developed this ingenious concept of a single serving wine glasses called The Tulip. Just like a container of yogurt it has a peal-off foil lid. The wine is sealed using patented technology to maintain wine quality and to give a shelf life of over 1 year. The wine glass are filled with red, white or rose wine and is made from plastic so there are no worries of broken glass.

35. Mount Fuji Tissue Holder


A cool and refreshing look given to tissue boxes can change the very perception and emotion associated with using the product. Thus Tomohiro came out with this exotic idea!

36. Fruit Juice Packaging


What can better define a fresh juice than its innovative packaging. This one’s brilliant don’t you agree?

37. Milk Carton


38. Coconut Water


Describes how natural and fresh the product is by packing it into its own source!

39. Clearasil: Squeeze


“Clearasil is a pharmaceutical gel designed to fight Acne, widely used by teenagers on puberty. Its image is very strong near this target but not so strong among general practitioners.” – Hambre, Leo Burnett Lisbon School

40. Fruit-Shaped Jam Bottles


“Fruit-Shaped jam bottle advertising manipulations for La Vieja Fabrica.” – tapsa

41. Tea Hangers


So that you’re tea bags never float away or slip away in your hot tea ever!

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